This fall, NFL fans will have more options to bet on their favorite games, thanks to the addition of official betting partners. Caesars Entertainment, DraftKings, and FanDuel have all signed multiyear deals with the league, which will give them exclusive access to content related to the league and its teams. The agreement also paves the way for betting content to be integrated into NFL Network broadcasts.
The PGA TOUR and bet365 have extended their relationship, which began in March 2019. This deal will allow the two companies to provide fans with odds-based content. The companies will also work together to promote the events by distributing highlights and content to fan-bases. The agreement will be in place for three years.
Official betting partnerships have become increasingly common, with several sports leagues signing marketing agreements with sportsbooks. The NBA, NHL, and MLB have all signed deals with betting platforms, and five NFL teams have also entered into partnerships with sportsbooks. While it’s still unclear whether such deals will affect the integrity of the game, they do give fans a chance to wager on their favorite team and event.
Cleveland Cavaliers and Bally Sports have a new betting partnership, and the company has also signed a deal with the Cleveland Browns. A new sports betting lounge is planned for FirstEnergy Stadium. In addition, the NBA has an official betting partner in the form of FanDuel.