The NFL is the latest American sports league to sign an official betting deal. On June 22, the NFL announced that three sportsbooks would be its official betting partners, giving them exclusive access to league statistics. The partnership will also help NFL sportsbooks promote their partnership with the league by tying their brands to statistics. If the deal goes through, the NFL will earn nearly $1 billion over five years. But, the NFL can opt out after the first three years.
Betfair has been a longtime partner of the PGA Tour. It has also become its official betting partner for the Memorial Tournament. The PGA Tour has also embraced betPARX’s brand through the Memorial Tournament. It has subsequently leveraged its influence and reached a wider audience. In addition to leveraging its relationship with the Memorial Tournament, betPARX will be able to utilize PGA Tour marks, intellectual property, and video highlights.
In addition to the NFL, the NBA and XFL have also made deals with major sports leagues. The NBA and XFL have become partners with PointsBet. PB Sportsbook has recently launched an online sports betting site in Indiana. The company has more than 25 different in-race bet types, and will provide sportsbooks with an engaging, live experience for fans in the state. With the NFL championship weekend just around the corner, this partnership could be the next big thing for sports betting.