Sports Leagues Develop Official Betting Partnerships

For many years, gambling companies have been banned from sponsoring NBA jerseys. However, the Professional and Amateur Sports Protection Act was abolished by the Supreme Court in 2018. In response to the new legalization, several sports leagues have partnered with betting companies to develop official betting partnerships. These deals have helped boost the amount of money being wagered on these events, which are expected to continue to grow in the U.S.

PGA TOUR and FanDuel have entered into a three-year extension to provide odds-based content to fans and players. The agreement also gives FanDuel the rights to distribute highlights to its users. As part of the deal, the PGA TOUR will also be allowed to use the FanDuel name and logo in TOUR media.

While the PGA TOUR has had a long history of working with other sports organizations, it is becoming more active on the in-play betting front. Fans will now be able to place wagers on live scoring data provided by IMG Arena’s Golf Event Centre. And, as part of the partnership, the PGA TOUR will have access to live scoring data from both its own events and those of other professional leagues.

With the Supreme Court repealing the Professional and Amateur Sports Protection Act, the NFL and MLB have both opted to enter into multi-year deals with betting companies. Meanwhile, the NFL and DraftKings have struck an agreement that will allow both parties to provide exclusive content to the NFL Network, starting this fall.