The NFL has been looking at ways to enhance the viewing experience and make sports betting more convenient for fans. Last year, they experimented with video licensing and gambling content in foreign markets. They have also forged partnerships with the likes of FanDuel, WynnBET and DraftKings. This year, they expect to bring in some $270 million, more than enough to keep the lights on at the end of the tunnel.
For example, they recently minted a “Odds On” feature on their official mobile app that allows bettors to wager on the outcome of the game. Similarly, they have added betting lines and free play games to their broadcasts. They’ve even gone as far as offering sportsbook-sponsored betting lounges in select stadiums.
There are many things to love about the NFL’s foray into the legal sports betting game. First and foremost, it enables the league to protect itself from corruption. They do this by incorporating best-class monitoring into the mix, and they have a slew of anti-corruption experts on hand to address any issues that arise. They also provide gambling-related training to their players. For example, the NFL rolled out a mobile app to educate players about the nuances of the game.
They even created a first-of-its-kind “official sportsbook” product, featuring over 25 in-race bet-types and a bespoke head-to-head betting market. That’s not to mention a slew of promotions and rewards programs to entice New Yorkers to get hooked. So, what are you waiting for?