Official betting is a big deal for sports fans, but not everyone understands how it works. This is mainly because odds are not always easy to read, and there are a number of factors that come into play. To make official betting easier for fans to understand, NFL teams have signed partnerships with sports betting operators to integrate gambling content into broadcasts and stadium experiences. The NFL expects to earn $270 million in revenue from official sports betting this year. It has also made it possible for other sportsbooks to enter into official betting data partnerships with NFL teams.
The NFL is not alone in trying to attract more fans. In mid-2017, it began to research legalized sports betting markets. The NFL reached out to various governing bodies, gaming operators, and sports entities to find out what would work best for fans and what legislation was needed to make it happen. In addition, the NFL learned that the vast majority of sports betting occurs illegally through smartphones.
The PGA TOUR has signed a marketing deal with bet365, the UK-based company. The partnership will include exclusive odds on player pages and leaderboards, and they will also have access to the TOURCast 3D streaming system that features 3d renderings of every shot.